C&J Direct GmbH & Co. KG operates throughout Europe as a wholesaler and retailer of mobile phone/PDA accessories.

The aim was to set up a B2B online shop. The shop is connected to the Microsoft Dynamics NAV ERP system via the Web-Connector and the integrated CMS offers the additional option of entering articles.
Besides standard shop functions like catalogue, cart and ordering process, the shop also offers:

- Document management
- Express orders
- Download section
- Newsletter system
- New offers (with filter option for 10, 20 or 30 days)
- Debtor article numbers

The online shop was initially set up in German and English. Other languages can be added later. A translation function is provided in eZ Publish for texts entered in the editorial system (e.g. start page, publishing information, contact). Article data imported from Navision must already exist in several languages in the ERP system.
Article data are imported to the shop from Microsoft Dynamics NAV. Navigation in the product catalogue copies its structure from Navision (two-stage according to article categories and product groups). Information on prices and availability (exact unit quantities) are called up at runtime from the ERP system. The Simpleviewer provides various views of the product in detail (if available).
The “New products” [Neuheiten] menu item can be searched by entering a time, e.g. products of the last 5, 10, 20 or 30 days. This Information is read out via a special date field in Navision. Registered users can also download a list in CSV format. Since customers of C&J Direct work with their own article numbers the shop’s order form and cart has a “debtor article number” field. This means that customers can use their own article numbers for orders and the shop passes on the matching C&J Direct item number.
Another specialty is the allocation of accessories via a comparison chart. This is helpful for customers as each provider sells its cell phone models under different names. The product details in the shop shows all models suitable for each article.
Registered users can update their profiles in the shop’s service section. A document log is also available showing information about invoices, arrears, credits etc. Known products can be easily and conveniently ordered using the express order form and the (debtor) article numbers. Registered users can also download additional product material from producers in PDF from a special section.
The phplist newsletter system has been implemented for e-mail marketing. C&J Direct regularly sends product announcements by e-mail. In order for product information to be called up directly from CMS, the newsletter system was expanded and connected to the shop. The newsletter can be sent in German and English.

E-Commerce

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